TAS is a hybrid coaching program where it’s a combination of self study plus live coaching. 

You’ll get immediate access to the core content (sales page audits) when you enroll. 

For TAS Lite: There will be 4 weekly office hour calls where you’ll bring your Qs and I’ll bring my As’. Can’t come to the live calls? Tune in to the call recordings. The nature of these calls covers topics on pricing, mindset, and of course sales page audits. You can submit your question(s) in advance and also have the opportunity to apply for a hot seat. During the hot seat I’ll review a portion of your audit report – the one that poses the most challenges or triggers uncertainty. 

For TAS Platinum: You’ll be invited to the weekly group coaching calls (Lite) as well as sink your teeth into the sales page audit modules. The remaining trainings (i.e. course audit, email CRM audit, etc.) will be released in subsequent weeks. This content will be taught live by guest experts with plenty of time for Q&A.

My aim with the content is to keep it super practical, actionable, and easily implementable. You won’t be filling out endless worksheets and listening to hours of video training. 

Pink swirls on cotton candy? Tempting. Swirling in content overwhelm with a sprinkling of “I’ll never get through this?” Not my idea of an online program.

If your intention is to offer only sales page audits, the Lite edition is perfect for you. 

If your intention is to broaden your online ecosystem skillset and learn from other experts – the Platinum is perfect for you.

Great question! Here’s my top reason. 

Number 1: Most good copy (in a launch or a funnel) comes directly from your sales page. Whether it’s your FB ads, sales emails, webinar registrations page…the copy quality and its ability to convert is determined by your offer and how you sell it. If you can tweak, optimize, refine the messaging in your sales copy – everything else that you write becomes so much easier. 

Nope. In fact, I started offering them in my second year as a copywriter. I had proven results before I took on my first audit client. Proven results being: 3 highly successful sales pages. That’s it. 3. 

One of the bootcamp bonuses you’ll receive is the ROI Sales Page. This is my mini-course that teaches you how to write sales pages for digital products. It’s flooded with copy frameworks and examples. You can brush up on your knowledge if you feel your skills are a bit rusty. 

If you’ve never written sales page copy – this isn’t the right program for you. I’d rather you at least write one or even two sales pages so you understand the nuances at a higher level. 

Nope. I don’t want to insult your intelligence by saying this is the ONLY program you’ll need to get 5 paying clients. Finding and signing clients are your responsibility. 

However, when you enroll in this program, you also get a bonus called The CEO Essential Email Scripts. This bundle of professional email scripts has a script on how to cold pitch a client, how to stand out from a sea of competitors, and a presentation on how to run a sales call. With these skills in your arsenal – you’ll be armed with client-attracting confidence.

Yes! Simply send us an email and we’ll have you taken care of. 

Of course, you can! Audits are as old as the PAS framework. Maybe not. 

But the point is, I’ve distilled my audit experiences, lessons, observations into simple checklists and examples so you don’t have to learn the trial-and-error way. Or pretend like you know what you’re doing. The Audit Superstar is your much needed shortcut.

I’m going to say something you won’t like (I dislike this answer too)

But here it is…

It depends. 

*save those rotten tomatoes*

Here’s why. 

The speed with which you audit a sales page is directly proportional to your copywriting experience and chops. 

The more projects you work on…the stronger your knack for writing persuasive, emotionally compelling, conversational copy (the kind that’s prevalent in the digital course, membership, coaching program world to be precise)

The more projects you work on…the more likely you can spot if the copy has a strong hook and the offer has a unique value proposition… 

Auditing a sales page isn’t just about checking what’s missing (like the FAQ section). It’s also being able to diagnose whether the offer may need some changing up. Or if the audience won’t bite. 

Similarly, for auditing quizzes, courses, and offers…it depends on your level of experience with them. 

In short the answer to your question is…it could be a couple of hours or a couple of days. 

But what makes it easier is knowing that you can rely on a proven framework to help you eliminate second guessing so you can identify what’s working and what’s not. 

Plus it also depends on how much time you spend “fixing” the copy. Which I don’t recommend because that’s out of scope.

Not exactly. My intention is to focus on the market research to shape the offer – not necessarily write the copy. Not to say that it won’t help you write better copy, it absolutely can. But I won’t be going deep into how you can use VOC data to turn that into a headline or a crosshead. 

This is probably the LAST time that I’ll be offering weekly group coaching calls (Lite).

And possibly the last time I’ll be offering personalized feedback on sales page audit reports (Platinum) 

Yes, there will be support the next time I offer TAS, but it will be limited. 

Besides, why delay your ability to get paid to think versus get paid to write. Both are important.