Hot Off The Waffle Press

facebookinstagram As I climbed the next peak, something just felt wrong. Suddenly, I heard an anguished scream. I rushed to the spot and found a...

Here are some of the common elements that can jeopardize signups on your landing page: It’s not ‘mobile ready’ – Considering that most people spend...

I dislike cold emails. Don’t like sending them or even receiving them TBH. But I send them anyway because Fridays (my cold email days) are my...

While it would be an exaggeration to say that headlines are 100% responsible for content that goes viral’, it wouldn’t be entirely off-base either....

Ever feel like you’re talking at your list instead of to them? Side note: If you’re feeling this way, then you’re probably right! And to validate...

Do you secretly covet the “I look ah-mazing” look with supermodel hair swaying in slo-mo? That was yours truly, last Friday. Sometimes a gal (mom...

It’s common and inevitable, particularly if you’re ramping up or scaling your business. Your email newsletter WILL get pushed on the wayside more...

Growing up I used to hear it all the time. “Don’t judge a book by it’s cover”. Or some variation of this saying. Kinda like… “Doesn’t matter what...

If your lead generation sucks then it’s probably because your lead magnet sucks. Sure you can boost your SEO ranking, drive a lot of traffic to your...

Most new entrepreneurs I talk to struggle with deciding on their niche. This group gets how important it is to ‘niche down’, be specific on their...

If you have only one way to make money in your business, there are three things that are certain. You are on the fast track to burnout.You are...

Last week’s blog post was all about creating systems (content marketing). Systems help you thrive in your business and eliminate the overwhelm in...

A profitable sales funnel doesn’t start with your lead magnet. It starts with your valuable and juicy content (no opt-in required of course)....

The word ‘funnel’ has gained major popularity over the last two years in the online coaching community. And for good reason. Just type in the words...

Gone are the days when you could have someone go to your website and enter their email address in exchange for your weekly newsletter (bribe)...

“Content is king”. This phrase is synonymous with email marketing. And regardless of the kind of online business you have. If you are not generating...

Now and then, I often come across questions in FB groups (mine and others) where members ask these questions: “How do you decide what to offer for...

If you haven’t noticed already, how you say ‘thank you’ in the internet marketing world has evolved. The humble and yet blah page (let’s be honest!)...

You’ve done your market research, polled Facebook groups and been around long enough to know what your ideal clients are struggling with. So the...