If your lead generation sucks then it’s probably because your lead magnet sucks.
Sure you can boost your SEO ranking, drive a lot of traffic to your site, and pump money into Facebook ads to build your list…..
You might get a trickle of subscribers too….but it won’t open the floodgates.
And if the lead magnet that you’re offering in exchange for the leads’ email address doesn’t leave them hungry for more….
They are going to leave.
Or in email marketing speak ‘unsubscribe’ from your list.
As a digital marketer/entrepreneur, that’s heartbreaking and I feel ya.
These leads haven’t even consumed some of your best content that addresses their problems.
Content that’s even better than your lead magnet.
Nor have they secretly read your clients’ success stories whilst pretending to work at their soul sucking jobs.
In short, they’re oblivious to a world of possibilities that your emails hold a key to.
As H. Jackson Brown says:
“Nothing is more expensive than a missed opportunity”
I couldn’t agree more.
On this audio, I talk about how to create a lead magnet that your prospects actually care about, stick around on your list and eventually buy from you.